Phoenix Gym is Rated “The Best Gym In Norwich 2017, 18, 19, 20 & 21”

Posted on | Author: Mark Bone | Category: Phoenix Blogs, Phoenix News

Officially “The Best Rated Gym In Norwich!”


Phoenix Gym Norwich opened back in August 2013 and has gone from strength to strength to become “The Best Gym in Norwich!

This rating comes from the prestigious “Three Best Rated” who focus their attention on the BEST businesses in each city rather than the “biggest Brand” or “most of” and uses a thorough “50 point inspection process” to find and rank the 3 top businesses, professionals and health care providers in each city.

They take into account such things as reputation, history, complaints, ratings, satisfaction, trust, cost, reviews and excellence.

Best Business of 2020 - Excellence badge

Over £400k in Refurbishments

Phoenix Gym rose from the ashes of a previously failed gym business on Oak St in Norwich, just off the inner ring road. The new owners did not initially have a huge budget to throw into the business, so they focused on the most important things such the member experience!

Severn years on and they have so far invested over £420k into the equipment and building refurbishments, making significant improvements to the internal decor, equipment, changing facilities and they have introduced ample FREE member parking.

Phoenix Gym now boasts the largest range of resistance and functional training equipment in Norwich!

“Phoenix feels good like a gym should!”

There have been hundreds of improvements thus far and the transformation is quite unbelievable! But Phoenix Gym members will all say the same thing, that the best thing about Phoenix is “the atmosphere”.

Everyone from the staff to the other members are so friendly and welcoming that you just feel instantly at ease.

People actually say hello, happily share equipment and take interest in your results.

It’s not like your typical corporate gym where nobody talks to each other and people are on their phones and it’s not like a lot of smaller private gyms where it’s “clicky” or intimidating.

There is no pressure to look good or be fake, you can just be yourself and focus on your training with “good vibes” around you.

Phoenix Gym Norwich

We Focus on Value as well as Price

When deciding on the value of a gym membership most people think “how often would I us it” and therefore is the cost worth the usage? You also have to factor in convenience, opening hours, equipment and facilities provided including parking which can impact all of the above.

When looking at usage stats for most corporate gyms with large membership numbers, you can quickly work out that less than 50% of their membership actually use the gym on a regular basis and around 10-15% of members quit every month!

At Phoenix we have over an 85-90% usage rate and only 4-5% attrition rate, so what does that mean? It means that you are twice as likely to actually go to the gym regularly and 3 times less likely to quit on your goals by working out at Phoenix Gym!

There is no point paying for a swanky pool or only paying £10-£18pm for a gym membership if you don’t actually go to the gym and more importantly get the results you crave.

Variety is the Spice of Life

Equipment quality and variety is so important to long term motivation. Good quality equipment is a pleasure to use, it helps you feel the muscles your working which can be really motivational and having more than one way to exercise a certain muscle group or movement pattern prevents you from getting bored from doing the same thing over and over again.

People say that the hardest part of the gym is actually getting there and the “getting there” part is sometimes determined on what equipment you have and how it is laid out to be used effeciently!

Since our latest 4 refurbishments we have seen spikes in our existing members usage rates and they all say the same thing. We really look forward to going to the gym now and no two workouts are ever the same because there is so much variety on what we can use.

Picture of Function Fitness Training Zone at Phoenix Gym Norwich

This prevents boredom and keeps motivation high!

Phoenix has pin assisted machines, free weights plus a large selection of plate loaded equipment which allows you to make smaller incremental weight increases for women and use larger weights than a basic machine is limited to for guys.

Most people hate training their legs but leg training is so important for posture and results so Phoenix has a fantastic selection for leg equipment, which makes “leg day” more enjoyable and manageable.

If you have mobility issues and tightness in your ankles, knees, hips, back or shoulders that prevent you from squatting, deadlifting or pressing with weights then Phoenix has lot’s of alternatives to allow you to still get a great workout whilst working around or on your limitations to improve functional strength.

Joining is quick and easy

You can join Phoenix Gym Norwich online or join within the club after looking around, either bia your mobile smart phone or our iPad at reception.

The staff will quickly get to know your name, and there is always at least one member of staff available to help throughout the day.

You also get a FREE 1 hour personal training sessions to get you set up with a personalised programme.

This Norwich Gym is spread across three large rooms spanning over 10,000 square foot, housing six different training zones. The first room is a multi-use room that is laid out to be very non-intimidating having everything you need for general fitness, toning, mobility, upper body pin loaded machines and cables plus 5 different machines to train your abs!

The second room is a combination of plate loaded upper body equipment, free weight bench presses, dumbbells, barbells as well as three half squat combo racks with integrated lifting platforms.

The third room has a plate loaded and machine-based leg training section, another squat rack, a full-size lifting platform, functional training rig/area, astroturf with a sled, soft plyometric boxes and a dedicated boxing zone with a box master and two different style punch bags. There really is something for everyone here!

Phoenix has a very experienced team of Personal Trainers who all specialise in different areas of training from  weight loss, sports conditioning , Nutritional Adviceboxing and bodybuilding to name a few.

Phoenix also has a fully equipped private personal training studio as well as a private Boxing Studio for clients who may prefer a more personal setting or to perform more complex types of exercise more efficiently such as circuit training using multiple stations at once, which is difficult to do in a busier main gym.

You can book yourself a gym tour here or join online now.

Picture of article author, Mark Bone

About the author

Mark Bone is the Managing Director of Phoenix Gym Norwich and has been helping people transform their bodies since 1998. Mark has an extensive background and experience in many aspects of physical training, motivation and nutritional advice, especially in weight loss, corrective exercise, strength and conditioning for Boxing and injury rehabilitation.

Mark has trained professional athletes, written articles for magazines, assisted Channel 4 for a short weight loss series, done interviews for Norwich Radio and taught weight loss programmes. Mark now uses his skills and experience to train Personal Trainers within Phoenix Gym to ensure clients and members get the best results and most enjoyable experience possible.