Personal Trainers at Phoenix Gym

Our highly trained and experienced personal trainers offer a wide range of specialities - so whatever your training needs, we’re confident we’ve got you covered.

Igor Fernando Alves

Igor Fernando Alves

Areas of expertise

  • Boxing Fitness
  • Health and Fitness
  • Martial Arts
  • Nutrition Advice
  • Strength and Conditioning
  • Toning & Building
  • Weight Loss

More about Igor

From the first time that Igor stepped foot into a gym, health and fitness has been his passion ever since. He fell in love with the benefits that come with training and is constantly learning and trying out new things to keep his clients entertained. Training has certainly changed his life and through his personal training, Igor has helped improve the lives of hundreds of clients up to now.

Igor has over 12 years of martial arts and gym training experience as well as over 6 years actively personal training.

Developing clients self-belief and self-worth, as well as their resilience and mental toughness is paramount to the “Alves-Army” philosophy.

Igor understands all too well just how important the mental game is for self improvement and constantly strives to increase his clients confidence through their training, enabling them to take this confidence with them beyond just of the gym. Igor believes that pushing your limits in training will become a skill you will apply to all areas of your life.

Training with Igor not only provides you with your 1:1 personal training sessions, but also the opportunity to be part of an amazing community. Throughout the years many of Igor’s clients join him and come together in races, challenges and events.

Become physically fitter and mentally stronger through an experienced style of training that will push you to new limits. Adapt a sustainable healthy lifestyle, lose weight and build functional muscle whilst becoming both mentally and physically stronger!

Have the belief that you are worthy of your vision and that your dreams are there for you to achieve them. What now seems to be impossible is very possible, it all starts with a thought and single step towards it. Change your mindset, change your environment and START NOW.

Clients all say that if you give Igor 100% and he will give you back 1000%!!

What my clients say...

Igor can offer so much more than the average PT. I would go so far as to say that he's levels above the majority of trainers in this industry. If you have a friend or acquaintance who's trained with him then you've probably heard that those were some of the most inspiring yet challenging sessions they've ever faced. He lives and breathes fitness, carrying a warrior mindset that will inspire you to push harder in every area of your life. He understands how crucial the connection is between mind and body, and mastering this is something he will set you up for. He will teach you to push yourself well beyond your comfort zone, to become comfortable being uncomfortable in a way that will be of benefit. Training with Igor for several years permanently changed my mental state for the better. To train with him is not simply for fitness or a desired aesthetic. Through excellent training, he will help you to master yourself.
Tim Zee, PT Client, Norwich


  • Level 3 Personal training
  • Extended diploma level 3 in Sports and Exercise Science
  • BSc (Hons) in Sport Health and Exercise

Meet Our Personal Trainers

Phoenix Gym has some of the top personal trainers in Norwich. Find the right trainer for you!